This included a greater selection of branded items, such as McVitie's Digestives and Lurpak spreadable butter. latest analysis reveals. At 136.31, Asda (Asda.com) was the cheapest traditional supermarket of the month, charging 4.65 less than its nearest rival Sainsburys (Sainsburys.co.uk) at 140.96. We tracked the prices of 77 popular products sold in the six online supermarkets across 2018, and, for the second year in a row, Morrisons was the cheapest. It is also clearly still going after the more premium end of the market with a 60 minimum spend, compared to 40 on Ocado. Asda, at 160.42, was the cheapest of the month charging 5.27 less than its nearest rival Sainsburys (165.69). Waitrose came out as the most expensive supermarket to buy the 85 items in question, with the final bill a hefty 181.64, which is over 21 pricier than at Lidl. To make sure the analysis was fair, it was own brand items which were analysed and used to compare to different supermarkets because branded items can come in a lot more expensive. You can unsubscribe at any time. The cheapest supermarket in September was Aldi, with a trolley of 70 items costing 60.01, on average. We also compared a fuller trolley of 87 items, comprising the original 19, plus 68 more. This means that Asda was the cheapest 'traditional' (or non-discounter) supermarket every month in 2022, as well as January 2023. Ocado is Waitroses online delivery service which turned out to be more expensive than visiting Waitrose in-store. They use better quality ingredients & the result a better quality & nicer end product. On average, you may not have to spend more than between 70 and 150 euros depending on your priorities and preferences. A bag of maris piper potatoes was also 1.25 more expensive in Waitrose than Tesco, whilst a bag of penne pasta cost 75p more. It cost 348.38, on average, for our big trolley shop, beating the next cheapest, Sainsbury's (355.65), by 7.27. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. I do my weekly shop in Waitrose, and we're not really rolling in money. All three supermarkets tend to have a reputation as being pricey - and it's often the case that they're substantially more expensive than their rivals. We also compared a larger trolley of 70 groceries, made up of the original 22, plus 48 more. Show HUNGRY., Ep How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey, Waitrose CEO - Jan 22, 2023 Is it more expensive to shop at convenience stores? The trolley cost 129.53 at Asda, compared to 142.61 at Waitrose. The same or equivalent items at Waitrose cost 30.89. We compared 49 popular groceries, including own-label and a small number of branded items. It was a hefty 26.02 cheaper than the most expensive supermarket, Waitrose. Again, Spain have men's shops too, H & M, Zara, C & A. It was 21.22 cheaper than the most expensive supermarket, Waitrose. Sainsbury's was the cheapest non-discounter supermarket in 2019. We also looked at a larger trolley of 59 items (the original 18 plus 41 more). Looking at individual items, a packed of chicken breasts in Asda cost 3.40 while in Iceland the same pack costs 5. At Christmas its amazing their pate and stuff is brilliant and the treat stuff is totally worth it. Lynsey says: "Great quality tortilla chips from Waitrose. They don't play music to gee me up, they're friendly, they have time for customers, they sell nice ham, the bread is lovely, they carry lines the other local supermarkets don't, aisles are wide, free fresh ground coffee and newspapers if you want them. The same or equivalent items from the most expensive supermarket, Waitrose, would have cost 31.41 (7.82 more) compared with Aldi. Ocado is now valued at 21.7bn, more than Tesco's 21.1bn, despite having only a fraction of the UK grocery market share. We've given the average price of our comparison basket in 2017 below. Asda was the cheapest supermarket in this test, with the total bill 12.67 cheaper than nearest rival Morrisons. So far so samey. Lidl was the cheapest supermarket in May 2021, with our trolley of 20 items costing 22.66. Elsewhere, the pink lady apples at Waitrose were 2.50, but at . Alertr co-founder Andy Barr said: As it stands, it seems Asda is the best bet for lowest value, but who knows how this could change over the coming weeks.. Aldi (Aldi.co.uk) was the cheapest overall for our shop consisting of 48 popular groceries, costing 81.63 on average and beating rival discounter Lidl (Lidl.co.uk) by 1.61. This included a greater selection of branded items, such as Branston baked beans and Kleenex tissues, that aren't always available in the discounter supermarkets. Get an online Waitrose voucher code Get 100 off your online shopping. On average, shoppers would have paid 21.61 for our trolley of 18 items at Aldi. How our research has changed to include Aldi and Lidl, Aldi was crowned the cheapest supermarket of July 2021, with our basket of 20 products costing 23.59. I know that they can be slightly more expensive than the likes of Tesco and Asda, but the whole shopping experience is sooo much nicer, and as the previous posters have said, never any quibbles about vouchers/coupons. We also compared a trolley packed to the brim with 103 items (the original 32 items, plus 71 more). The range and quality of the foods sold is without equal (among high st supermarkets). report shows their sample shop of 85 items costs 117 at Ocado and 122 at Waitrose compared to 99 at Tesco and Morrisons and 79 at Aldi and Lidl. At Which?, weve been analysing supermarket prices for years, but we only added Aldi and Lidl to our research in 2020. Affiliate links: If you take out a product This is Money may earn a commission. The fact that their quick checkouts dont have the annoying unexpected item in the bagging area really makes me feel like they appreciate their customers. The Aldi shop came in at 10.06, a little over my 10 budget, whereas I paid 19.08 at Waitrose for an almost identical basket - a difference of 9.02 Waitrose was the most expensive, coming in at 363.88. When you click on a retailer link, we may earn affiliate commission, which helps fund our not-for-profit mission. Asda. It was a staggering 41.25 cheaper than the most expensive supermarket, Waitrose. Asda was the cheapest major online supermarket in April. Press question mark to learn the rest of the keyboard shortcuts. So it's just a choice with upsides and downsides. Share. We compared 47 popular groceries, including own-label and a small number of branded items. I'm another Waitrose fan. How expensive is Palermo. Asda was the cheapest of the traditional supermarkets. We also analysed the cost of a larger trolley of 149 items (the original 48, plus 101 more). The same shop at Waitrose was 102.20 on average, meaning it was 25.96 more than Aldi. At 135.07, Asda was the cheapest traditional supermarket of the month, charging 5.96 less than its nearest rival Sainsburys at 141.03. No, not the election but Channel 5 documentary M&S vs Waitrose: Which is Better Value? , at 141.02, was the cheapest a huge 20.77 less than the most expensive supermarket Waitrose, where our trolley of the same or equivalent items came in at 161.79. Project Mondo G is a Mercedes G-Wagen in a puffer jacket, New Honda's Civic: family car with rebellious bad boy in its line-up, Advert for the 1998 first generation of the Audi TT, Ford scrapping 1,300 jobs in UK amid European overhaul. Even a basket price comparison found only 35p difference. Of course, own-brand items arent exactly the same at all the supermarkets, but weve used experts to ensure that the products are as comparable as possible, based on a range of factors including weight, quality and other industry data. Their bread is an order of magnitude better than Tesco or Sainsburies. Waitrose is the 6 th largest retail store in the United Kingdom with more than 228 stores across the region, giving it a market share of 4.3%. We track the prices of up to 200 branded and own-label products every day over the course of a month to work out the average cost per item, then add those averages up to get a trolley total for each retailer. We also compared a trolley packed to the brim with 165 items (the original 74, plus 91 more) at the traditional supermarkets. We also looked at a larger trolley of 156 items (the original 52 plus 104 more). Generally fresh food is much better quality and I can get cuts of meat that just aren't available anywhere else. Of the 'big four' supermarkets, Tesco (Tesco.com) was the cheapest at 93.42. Lidl was the cheapest supermarket for March 2021, with our trolley of 20 items costing 22.48. M&S who offered the most expensive crumpets, scored the lowest, while Waitrose's sourdough version were nice, but not worth 1.35 - you could buy two packs of crumpets from Asda or Aldi for the . You don't go to Waitrose for Heinz beans or HP Sauce unless you're rolling in it. Rival discounter Lidl was 4.46 more expensive, which is an unusually large difference between the two discounters. I don't have a waitrose near me now but when I did, I found the deli type stuff much better quality and bigger range, stuff like prepared sandwich fillers or specility meats and cheeses. noted that own-brand items are not exactly the same at different supermarkets, but they used experts to ensure the products were as comparable as possible. It is considerably more expensive to shop at Waitrose than Asda, with the average trolley of goods costing 41.13 more at Waitrose, coming in at a total of 384.51. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 36.04. We also compared a larger trolley of 63 groceries (the original 18, plus 45 more). We've given the average price of our comparison basket in 2016 below. They block aisles, walk in front of you, turn randomly, block shelves and allow their children to run wild. Have we let energy giants make too much profit? Our analysis included everything from Andrex toilet tissue and Heinz baked beans to Weetabix cereal and Sure deodorant. The same shop at Waitrose was 99.40 on average, meaning it was 23.79 more than Aldi. It's more expensive than the highest priced breakfast on offer at other major supermarkets such as Tesco, Sainsbury's, Morrisons, Asda and M&S. The Waitrose store in St Georges Place in Canterbury was our location of choice and upon arrival, the caf was pretty busy with most of the 16 tables available being occupied by other customers. Meanwhile, the same or equivalent items from the priciest supermarket Waitrose would have cost 33.94. Asda (Asda.com) cost the least for our big trolley of groceries at 355.62, on average. Our basket of 23 groceries cost 24.11, on average, at Lidl. Which? Lidl (Lidl.co.uk) was the cheapest supermarket in March 2022, with our basket of 21 groceries costing an average of 26.83. They open in an area where rich enough people live and no one feels the financial need to go somewhere cheaper. 00:01 GMT 09 Apr 2021 It's clear the buyers for M&S aren't real foodies, whereas the ones for Waitrose are. Answer (1 of 68): Waitrose is "Mrs Bucket" posh; reserved for those who like to be seen atatthe right grocery store!?! Prepare for peak pothole season! The discount supermarket was just 34p cheaper than its nearest rival Aldi for our trolley of 45 branded and own-label groceries. This website uses cookies. Here are the results by month, with the cheapest supermarkets highlighted. They also sell decent bread rather than just Hovis crap. Which? Which? Apart from that, my local one is ok, but seems to be always understaffed. Aldi (Aldi.co.uk) was the cheapest overall for August with our shop costing 76.24 on average, beating rival discounter Lidl (Lidl.co.uk) by 1.66. The average price of our comparison basket in 2017 below ) supermarket every month in 2022 as... 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