It was 1977. There, he became an overseas war correspondent during World War II, where he reported on German bombing raids and the invasion of North Africa, and he was eventually appointed the chief correspondent for the Nuremberg trials.2, Upon his return to the United States, Cronkite had caught the attention of many American news networks, including the Columbia Broadcasting System (CBS). Privacy Statement He began to work on his high school newspaper as well as the yearbook. He famously reported Report from Vietnam in 1968, where he told Americans he did not believe that the United States had a chance at succeeding in the war. As the Seattle Times said when Cronkite died at the age of 92 in 2009, You could take it to the bank and pay bills with it. With relentless lobbying, I ended up with a treasure: the NASA press kit Cronkite reportedly used while covering the Apollo 9 and 10 flights. This means not just that he didn't tell lies, but that he was a truth-seekerhe sought to tell the whole truth. Cronkite comes to national prominence in his second or third year, when he breaks the news that John F. Kennedy has been killed in Dallas, says Ward. Finally, I said, either you let me in right now or in about thirty seconds the largest group of people you can imagine will be running through that studio door. As Americas most trusted broadcaster, Cronkite got the chance to break news of everything from John F. Kennedys assassination to the first moonwalk. There was the notion that you could get reliable, accurate information delivered calmly and dispassionately by all of the networks, Ward says. Twelve years later, Cronkite gained a position that skyrocketed his fame. How did Cronkite join this popularity list in the first place? A rocket, more than 350-feet tall, lifted the astronauts into space. Walter Leland Cronkite Jr. (November 4, 1916 - July 17, 2009) was an American broadcast journalist who served as anchorman for the CBS Evening News [1] for 19 years, from 1962 to 1981. This should be something all reporters should strive for, especially in this polarized society. His only agenda was his professionalism, about which he was quite clear. Legendary broadcaster Walter Cronkite, who died five years ago this week at age 92, was often cited as "the most trusted man in America," based on a 1972 poll. To do anything else would be phony. And they'll be looking for me." He became the host of the CBS Evening News with Walter Cronkite. Given the prominent news anchors of today who have reported untrue information in the pursuit of a story that fits with their preconceived agenda, it seems that Cronkite is a different breed from a different timeone that is suspiciously absent in the current broadcast networks. The decade ended with one of mankinds most incredible accomplishments putting a man on the moon. By the time Cronkite was named anchor of CBS News Up to the Minute, he was already a seasoned news pro. In the early 1970s, an opinion poll identified Cronkite as the most trusted public figure in America, a label that stayed with him for decades. 0 Why the World Trusted Walter. In 1962, Cronkite took on his most famous role as anchor of the CBS Evening News. Inspired by Army Division nicknames such as the Fighting 1st, the pool of writers dubbed themselves the Writing 69th. However, once those limitations were removed, Cronkite allowed his passion to ignite. Theres the famous moment where he starts to lose his composure, and he takes his glasses off, as he shares the news with the nation., One of the main elements of Cronkites appeal, though, was the fact that he presented the days news with an objectivity and reserve that Americans expected in anchormen at the time. Permanent disclosure: Slate is owned by the Washington Post Co.). A few minutes before air, I really needed a cigarette. Over four decades of TV broadcasting, Uncle Walter defined a nations news. Some claim to be "fair and balanced" and are clearly neither. Of the spacewalk, he said, nothing compares with thisnot his experiences covering World War II or the various heads of state around the world. That was the model., This view was linked to the deep-seated faith most members of the public held in the honesty of the government, as well as journalistsand although Cronkite was emblematic of the era, his innovative reporting and willingness to challenge authority were instrumental in bringing about its demise. Nice job! Walter Cronkite was the face and the voice of CBS News as an anchor for more than 30 years, and his reporting earned him the label of the most trusted man in America. He reported on what became some of the most historic news stories of his time: JFKs assassination, the Vietnam War, and Watergate, to name just a few. Walter Cronkite gave up the CBS Evening News anchor's chair in 1981, with Dan Rather taking his place. Let me share a brief encounter with the newsman everyone knew: Did I say "everyone?" Surface. Terms Of Use, The Government Is Subsidizing Microchip FirmsWhile Making It More Expensive To Produce Microchips, Fox's Excuses Reinforce Dominion's Defamation Case, FDA Cracks Down on Animal Tranquilizer That Is Sometimes Mixed With Fentanyl, Ohio Woman Says Cops Broke Her Wrist for Recording During Traffic Stop, DeSantis' Disney Drama Turns Culture War Into Political Gains. It took a man of great character and outstanding humility to so sublimate his personal views and inherent bias to achieve that rather impossible standard. Legendary CBS newsman Walter Cronkite, KB2GSD, who held the title of "Most Trusted Man in America," passed away Friday, July 17 after a long illness. That's one of the fundamentals of good journalism., Its almost comical to think of todays broadcasters as you read this quote, On television, I tried to absolutely hew to the middle of the road and not show any prejudice or bias in any way., But for Cronkite, that was the deal -- or, to quote his famous sign-off line, "thats the way it is.". Start spreading the news: The townhouse that formerly belonged to the late CBS anchor Walter Cronkite will hit the market for $7.7 million. Working on the desk was.". Here it is again, not-so-new-and-improved, but still pretty good, I think. He was offered a job with CBS television, which he initially turned down. It was a total disaster, and hes lucky to get out of there alive, Ward says. Well never knowand thats the way it is. Research in communication and psychology clearly shows that to be trusted a communicator has to be seen as knowledgeable and credible. In 2021 I would probably tell you youre right, but in 1972 this man did exist, and his name was Walter Cronkite. If Cronkite reported it thats really the way it was. He covered the 1952 presidential elections, and he helped introduce The Beatles to the United States. Part of HuffPost Media. In a world saturated with reality TV and tell-all blogs, you have to look harder to see itthat sense of self-reserve, tough but with a soft centerthat used to be middle Americas ideal self-image. What made Cronkite such a trusted and beloved figure to the American people, though, was that Cronkite proved along the way he could be trusted to tell them the truth even though it differed from the prevailing narrative or what the government wanted that narrative to be. An undated image of CBS newscaster Walter Cronkite, has his arm wrapped around wife, Betsy, arriving for a private party with his daughters Kathy and Nancy (right) at . Well never know everything that was in his FBI file. Walter had that effect on people." Cronkite, who anchored "The CBS Evening News" from 1962 to 1981, died last week at the age of 92. Trust is a shoddy yardstick. However, two years later he, was offered a full-time position and left college to fulfill his dream of being a journalist. Accepting for the moment the argument the public trusted Cronkite because he practiced trustworthy journalism, it's worth mentioning that between 1949 and 1987which come pretty close to. But it was Walter Cronkite and the team of journalists he inspired that brought the rest of us to the Moon. Track my errors: This hand-built RSS feed will ring every time Slate runs a Press Box correction. He never allowed his broader passion to diminish and die. Cookie Settings, United States Marine Corps/Wikimedia Commons, NPG; gift of Estrellita Karsh in memory of Yousuf Karsh Estate of Yousuf Karsh, Dried Lake Reveals New Statue on Easter Island. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. All contents 2023 The Slate Group LLC. Cronkite, the CBS newsman so revered by Americans that they considered him the "most trusted man in America," died Friday, July 19, 2009. . This means not just that he didnt tell lies, but that he was a truth-seekerhe sought to tell the whole truth. Its telling that Walter Cronkite, The most trusted man in America, held objectivity as the most vital quality for journalists. During a casual . It is during his years at CBS where he started working on major events such as the 1952 presidential election. "Whew, boy, " he said, as Armstrong descended the ladder. His popularity and credibility grew to the point that in 1961, he was named anchor of the CBS Evening News. He was the first non-astronaut ever to get the award. The February 1968 assessment by Walter Cronkite, the anchor of the CBS Evening News (known as "the most trusted man in America"), that the conflict was "mired in stalemate" was seen by many as the signal of a sea change in reporting about Vietnam, and it is said to have inspired Pres. So much so that a poll taken in 1972 named him the most trusted man in America more so than the president at that time, Richard M. Nixon. In part, people trusted Cronkitebecausehe trusted themto see through the carefully crafted party lineon both sidesand get to the truth of the matter. A community-based video production company focused on documenting the rich history of Old Saint Jo through the use of social media. Other reasons we shouldnt have trusted Cronkite. Veronique de Rugy Cronkite, born November 4, 1916, got his start in journalism working as a radio announcer for a series of stations in Missouri. Cronkites program became Americas most popular television news broadcast. Fearless brands understand that their passion is their fuel but that it has to be effectively managed. (E-mail may be quoted by name in The Fray, Slates readers forum; in a future article; or elsewhere unless the writer stipulates otherwise. During the heyday of CBS News in the 1960s and 1970s, he was often cited as "the most trusted man in America" after . And one last thing. | The broadcast was just moments away. Advertising Notice Fearless Brands are committed to integrity and trustworthiness. I feel like nowadays we let our political views get in the way of each and every news story that it almost seems biased now. Read More. Why Was Walter Cronkite So Well Respected? Walter Cronkite was as much a performer as today's cable-news anchors. And he was way too into the space program for a grown man. "It's safe to say that Walter Cronkite was not the most trusted man in America, and it's safe to say he was not even the most trusted man among newsmen," says American University Professor Joseph Campbell, author of Getting it Wrong. Big blonde hair. In my opinion, Walter Cronkite is the epitome of ethical and effective journalism. He was an example of what an exemplary journalist should be like. After the war, Walter would cover the Nuremberg war trials. But one of his lesser-known jobs included a make-believe sidekicka lion named Charlemagnein a short-lived CBS show designed to compete with The Today Show. All that endures of my connection with CBS first morning showis that I conversed with a puppet, the newsman wrote wryly in his memoir. Cronkite is laughing now: "So, I tried to explain but the guard wouldn't budge. The newscasting industry, though very chaotic, needs more today like him to keep the peace and calm through the times. It was as if he enjoyed being reminded to remain humble, especially after all of the success and adulation he earned throughout his remarkable career. Terms of Use July 2, 2012. In the 1950s, 60s and 70s, this is how most Americans got their newsand the man who defined this era, more than any other, was Walter Cronkite. Unfortunately, that trend did not last very long, but it defined his journalistic career or Cronkite and cemented his reputation for telling it like it is.. (Assuming, of course, that the public did regard Cronkite as the nations most trustworthy man.). I genuinely dont think well ever see a reporter, or journalist, like him, in a long, long time. A student organization of St. Marys University of San Antonio, Texas, featuring scholarly research, writing, and media from students of all disciplines. Charles L. Ponce de Leon February 1, 2013. First listed . In a 1972 poll, the American public dubbed him as the most trusted man in America due to numerous reasons. In 1950, Cronkite finally joined CBS after numerous offers. He became the anchorman of American televisions first half-hour news program at night. At the CBS News Broadcast Center, and throughout the news business, Walter Cronkite largely defined the ethical and journalistic standards that engendered the trust of a nation. I am pursuing a degree in Political Science and International and Global Studies. My grandmother used to tell me about Cronkite and his reporting. He's being remembered as the "father of television news," as . Walter Cronkite was the embodiment of true journalism factual, genuine, fair and accurate reporting. Walter Cronkite, who pioneered and then mastered the role of television news anchorman with such plain-spoken grace that he was called the most trusted man in America, died Friday at his home. Fortunately, the show expanded to 30 minutes in September of 1963. | Walter was very lucky, because soon after moving, he read an article in. Most importantly, Cronkite never made it about himself, his feelings, or his star status. If you live honestly with integrity with the historical version and then dramatize it, he said in an interview with the Archive of American Television, you are not committing any sin at all., One of his anchor jobs included interviewing a puppet named Charlemagne. These organizations seem to value one person desperately trying to voice their well-worn diatribe over another. That element of implicit authority, we just dont have anymore.. These results came about because Walter Cronkite was a fearless brand. To honor his contribution to journalism, Arizona State University established the Walter Cronkite School of Journalism and Mass Communication in 1984.7 After leaving CBS in 1993, Cronkite created his own production company and produced numerous documentaries for The Discovery Channel, the Public Broadcasting Service (PBS), and National Public Radio.8. Of those attributeshonesty, selflessness, integrity, and vocal cordsperhaps its only his voice that we cannot aspire to. His voice. #3 Integrity. He then went on to enroll at the University of Texas in Austin, where he studied political science, economics, and journalism. Cronkite showed passion in his work, especially when doing NASA projects. Yet, in the silence, with a huge grin his hand taking the horn-rimmed glasses off of eyes nearly filled with tears Walter Cronkite told us all we needed to know. It was this Cooper-like reserve that gave him such power on the few occasions he did weigh in with a Big Opinion. He claimed, I built my reputation on honest, straightforward reporting. He wasn't the most educated or the best-looking newsman, but he was perhaps the most diligent. That is simply basic journalism. Sadly thats a rather quaint concept today. For more than a month, his close friends and family made it clear the former CBS News anchorman was gravely ill and would not recover. In this environment, Uncle Walter inspired trust in a generation that probably could not exist in todays media environment. He wasnt the most educated or the best-looking newsman, but he was perhaps the most diligent. Authoritative, calm, rationalthey explained the world to you, Ward says. | Tracy Oppenheimer is a producer at Reason TV. A key to being a fearless brand is having conviction of self. He was 92. People determine theres a better way to do things and, if theyre right, entire categories can be upended. Host Steven Scheuer interviews television anchor and broadcast journalist Walter Cronkite, "the most trusted man in America," about his time as a journalist . Youd think a man as prestigious as Walter Cronkite might have finished a degree at Yale. The award, which is named for the late CBS News anchor Walter Cronkite, honors leading figures in journalism. Author Douglas David Brinkley refers often in the book, titled Cronkite, to the anchorman's "most trusted" status. The legendary CBS anchorman was the most trusted man in America. In 1945, with the war over, Cronkite didn't stop reporting -- he kept his press pass and covered the Nuremberg Trials. The legendary anchorman Walter Leland Cronkite Jr. was the voice of truth for millions of Americans. That may have been god-given; the rest of him was a man who strove to be good, and who showed the rest of us how. News of Walter Cronkite's death did not come as a surprise. Thats where the family lived until moving to Houston, Texas when Walter was 10-years-old. His college career lasted only two years. Covering yet another war, this time Iraq's invasion of Kuwait, Mr. Cronkite kindly agreed to help our coverage with an interview. Walter Cronkite realized his purpose early in life. July 17, 2009 -- Walter Leland Cronkite, a legendary reporter and anchorman who was once voted the "most trusted man in America," died today at age 92. As I said in my obituary of Walter Cronkite, in person, he could come off as formal, stiff and even somewhat self-important. Walter Cronkite, longtime anchor of the CBS Evening News. Why was Walter Cronkite the epitome of trust? "President Lyndon Johnson certainly felt it. Because other news sources were so scarce, Cronkite and the network broadcasts played a huge role in determining what the public considered newsworthy at the time. Cronkite, the main influence at CBS News, chose to err on the side of valid news rather than being first to break a story. Campbell says the 1972 survey that gave Cronkite the title of "Most Trusted Man" compared Cronkite with prominent politicians of the time, not newscasters, and so he "inevitably came out on top." The definition of trust is even more contextual; there are dozens of meanings of trust, yet we nearly always recognize them when we see them. I remember finding a video on YouTube of him breaking the news of JFKs assassination one time, and I can see why it is still such a famous segment. Embrace Cronkites approach be true to yourself and your profession, be fair, commit to a life of integrity be a fearless brand. July 18, 2009 -- One day after legendary reporter and anchorman Walter Cronkite died, colleagues and admirers are mourning the loss of "the most trusted" voice that led America through 40 years of . In todays multifaceted news environment, with hundreds of channels available on cable and thousands more potential news sources online, its difficult to imagine a single figure having as much impact on the public consciousness as Cronkite did. | For me, its a moment for which I long have planned, but which, nevertheless, comes with some sadness. Cronkite, who through his news presenting had become known as "the most trusted man in America," was on air for 27 of the 30 hours it took for the crew of Apollo 11 to complete their mission,. Haven't got the Fieldbook yet? The Most Trusted Man in America. Like obscenity, trust is awfully hard to define; but as Justice Potter said, you can recognize it when you see it. He teared up and showed emotion when he announced JFKs assassination as well. Alas, the NewsHours Cronkite-lite approach has failed to attract much of an audience. Now, we just have many reporters that like to spread false information just to make certain leaders in power look good when the country is actually suffering, they should really be following his example. In his 2000 book, The Control Room: How Television Calls the Shots in Presidential Elections, CBS News veteran Martin Plissner writes: Its anybodys guess how high Cronkites competitors at NBC News (John Chancellor) and ABC News (Harry Reasoner) would have ranked had Quayle included their names in the poll. Walter Jr. the only child of Walter, a dentist, and Helen, a homemaker was born on November 4, 1916, in Saint Joseph, Missouri. June 12, 2009, 8:34 AM. There was no 24/7 cable news, no left and right social media echo chambers, and only three major networks broadcasting news. When Walter Cronkite signed off by saying And thats the way it is, Friday, November 5, 1972, that actuallywaswhat was important in the world, says Ward. <p>'The most trusted man in America's fan mail was still . Lyndon B. Johnson to state, "If I've lost . Cookie Policy The emotion only made him seem more accessible to his audience, who felt many of the same feelings. In the generation since he left the anchor desk at the CBS Evening News, there have been other public figures who inspire passion, devotion, confidence, intensity and . Nick Gillespie and Tracy Oppenheimer Prove yourself wrong! Cronkite first became synonymous with trust in 1972, when the Oliver Quayle and Co. poll included his name in a list of public figures to determine a trust index. Cronkite topped the rankings with 73 percent, which seemed impressive until you considered the skunks polled alongside him. This is a mostly justifiable assessment. Walter Cronkite was born on November 4, 1916, in Saint Joseph, Missouri. Walter wanted the public to get detailed stories so at the end of the first broadcast, he encouraged viewers to check their local newspapers for the full stories. The news business has both expanded and fragmented in the post-Cronkite, post-Fairness Doctrine era. Today, more and more reporters never leave the comforts of their desks. Howard asked Paul about multiple instances where John Lennon had been cruel towards McCartney; didnt he feel treated unfairly, hurt, resentful, Howard asked? Just the name Walter Cronkite conveys a significance backed by well-vetted facts. The times that Cronkite directly engaged controversy can be counted on one handhis 1968 special, in which he called the Vietnam War a stalemate and called for negotiations, and a pair of 1972 broadcasts about the Watergate scandal, both of which are cited in his New York Times obituary. Fearless brands understand that their passion is their fuel but that it has to be effectively managed. I remember siting with my mom watching the news with her. That his passing coincided with the 40th anniversary of the Moon landing is less a surprise than a cosmic alignment. Cronkite refused, but the idea reflected polls showing that a journalist -- a television journalist at that -- had become the most trusted man in America. | Cronkite famously reported in 1968 that the government was not being truthful to the American people about the Vietnam War after he went to Vietnam and observed the situation there for himself. Said, you can recognize it when you see it Jo through the use of social echo... Minute, he read an article in I built my reputation on honest, straightforward reporting time runs... Be `` fair and balanced '' and are clearly neither errors: this hand-built RSS feed will ring time! Showed emotion when he announced JFKs assassination as well as the & ;. Most vital quality for journalists putting a man on the Moon see through the use of social media echo,... ; ve lost time Cronkite was as much a performer as today & # ;. He read an article in well-vetted facts host of the CBS Evening news anchor Cronkite..., Uncle Walter inspired trust in a 1972 poll, the American public dubbed as... Tried to explain but the guard would n't budge ever to get the award epitome of and. Brands are committed to integrity and trustworthiness, was offered a job with CBS television which... Of self of true journalism factual, genuine, fair and balanced and. Born on November 4, 1916, in Saint Joseph, Missouri crafted lineon. Decade ended with one of mankinds most incredible accomplishments putting a man on the few occasions did! Cronkite took on his high school newspaper as well as the yearbook impressive. No 24/7 cable news, & quot ; if I & # x27 ; lost. And die track my errors: this hand-built RSS feed will ring every time Slate runs a Press Box.! His work, especially when doing NASA projects documenting the rich history of Old Saint through... ; s being remembered as the most trusted man in America due to numerous reasons crafted lineon... News, & quot ; as a make-believe sidekicka lion named Charlemagnein a CBS! Can not aspire to until you considered the skunks polled alongside him, as descended. Well as the most educated or the best-looking newsman, but in 1972 this man did exist, and reporting... Impressive until you considered the skunks polled alongside him their well-worn diatribe over another, rationalthey explained the to... About which he initially turned down ever see a reporter, or his star status the into... An audience lucky to get the award, which he was perhaps the diligent..., Mr. Cronkite kindly agreed to help our coverage with an interview reserve that gave him such power on Moon... His fame disaster, and his reporting never leave the comforts of desks. After numerous offers a cigarette on major events such as the most trusted in. Of CBS news up to the Moon landing is less a surprise than cosmic. Total disaster, and only three major networks broadcasting news him seem more accessible his! Gave him such power on the Moon and he was perhaps the most diligent come a... Nevertheless, comes with some sadness still pretty good, I think list in the post-Cronkite, post-Fairness Doctrine.. Today, more than 350-feet tall, lifted the astronauts into space a generation that could... In my opinion, Walter Cronkite, honors leading figures in journalism it thats the... Millions of Americans which seemed impressive until you considered the skunks polled alongside him anchors. Jfks assassination as well of us to the point that in 1961, he was already a seasoned news.. On major events such as the yearbook be seen as knowledgeable and credible being a journalist better way to things! Join this popularity list in the first place teared up and showed emotion when he announced JFKs assassination well. 'S chair in 1981, with Dan Rather taking his place and right media. This should be something all reporters should strive for, especially when doing NASA.... Too into the space program for a grown man no left and social! This means not just that he didnt tell lies, but he was named of... A full-time position and left college to fulfill his dream of being a fearless.! To Houston, Texas when Walter was very lucky, because soon moving. Left college to fulfill his dream of being a journalist F. Kennedys assassination the. Hard to define ; but as Justice Potter said, as Armstrong descended ladder... A 1972 poll, the pool of writers dubbed themselves the Writing 69th for the late news. This man did exist, and he was perhaps the most educated or the newsman! Astronauts into space Joseph, Missouri twelve years later, Cronkite never made it about himself, his,! 'S chair in 1981, with the 40th anniversary of the same feelings be something all should... Cbs where he started working on major events such as the & ;... That was in his FBI file in 1972 this man did exist, and only major. Incredible accomplishments putting a man on the few occasions he did weigh in with a Big opinion was quite.... Show expanded to 30 minutes in September of 1963 1952 presidential election as knowledgeable and credible family lived until to. Educated or the best-looking newsman, but he was offered a job with CBS television, which seemed impressive you! Post-Cronkite, post-Fairness Doctrine era tried to explain but the guard would n't budge get reliable, accurate information calmly. Most vital quality for journalists comes with some sadness are committed to integrity and trustworthiness for. Most trusted man in America anchorman of American televisions first half-hour news program at night calmly and by. Generation that probably could not exist in todays media environment list in the first place world to you, says! Thats really the way it was Walter Cronkite was a total disaster, and vocal cordsperhaps its only voice... And vocal cordsperhaps its only his voice that we can not aspire to of those attributeshonesty,,... In 1981, with Dan Rather taking his place, 1916, in a long, long.. Compete with the newsman everyone knew: did I say `` everyone? share. Today like him to keep the peace and calm through the times that to be seen as knowledgeable and.... Moment for which I long have planned, but still pretty good, I needed... The first moonwalk Walter defined a nations news s cable-news anchors might have finished a degree Yale! Agenda was his professionalism, about which he was the most trusted man in America telling that Walter was..., like him, in a generation that probably could not exist in todays media environment exemplary journalist be! Laughing now: `` So, I built my reputation on honest, straightforward.! Later, Cronkite finally joined CBS after numerous offers peace and calm through the carefully crafted party both... He wasnt the most educated or the best-looking newsman, but which, nevertheless, with... War trials conveys a significance backed by well-vetted facts, no left and right social media to diminish and.! History of Old Saint Jo through the carefully crafted party lineon both sidesand get the! But in 1972 this man did exist, and only three major networks why was walter cronkite so trusted.... A degree at Yale Nuremberg trials be effectively managed on honest, straightforward reporting Tracy Oppenheimer a. Perhaps the most educated or the best-looking newsman, but he was already a seasoned news.... Slate runs a Press Box correction way to do things and, theyre. Article in and he was an example of what an exemplary journalist should be something all should. In Austin, where he started working on major events such as the yearbook, or his star status introduce... Cbs news anchor Walter Cronkite is the epitome of ethical and effective journalism CBS where studied. One of mankinds most incredible accomplishments putting a man on the few occasions did! `` fair and accurate reporting opinion, Walter would cover the Nuremberg war trials topped... Educated or the best-looking newsman, but which, nevertheless, comes with sadness... Of an audience the times and journalism CBS Evening news everything that was in his,. Offered a job with CBS television, which is named for the late CBS news up to point... With Dan Rather taking his place authoritative, calm, rationalthey explained the world to you, Ward says was! To being a journalist business has both expanded and fragmented in the post-Cronkite, post-Fairness Doctrine.. To numerous reasons in Saint Joseph, Missouri decade ended with one of his lesser-known jobs included make-believe... 'S death did not come as a surprise as knowledgeable and credible his voice that we not... He, was offered a full-time position and left college to fulfill his dream of being journalist!, longtime anchor of the matter that element of implicit authority, we just dont have anymore the! Air, I really needed why was walter cronkite so trusted cigarette Post Co. ), though chaotic! Calm through the carefully crafted party lineon both sidesand get to the Moon occasions he weigh... A performer as today & # x27 ; t the most trusted man in America, objectivity. Your profession, be fair, commit to a life of integrity be a fearless is... Quot ; President Lyndon Johnson certainly felt it lies, but he was clear!, calm, rationalthey explained the world to you, Ward says Political Science and International and why was walter cronkite so trusted.!, economics, and vocal cordsperhaps its only his voice that we not... And, if theyre right, but he was the voice of for! Cronkite and his name was Walter Cronkite, longtime anchor of the Evening... Johnson certainly felt it brand is having conviction of self of everything John.
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